Sony Cybershot DSC-F88

Oooh, this makes sense: Sony's decided to call their brand new five megapixel digital camera the DSC-F88, which surely won't get mixed up by anyone with their eight megapixel DSC-F828, and this absolutely, definitely won't trick any consumers into thinking they're getting an eight megapixel camera when they're really only getting five. That said, we do like how the F88's lens rotates for taking self-portraits, which is a critical feature for all the narcissists out there.