Rarely do we see a tech startup spending five months actively hyping up an unborn product; and when we do, most of them end up being vaporware. Luckily, that's not the case with OnePlus. Today, the Shenzhen-based company has finally unveiled its first smartphone, the One (not to be confused with the HTC One). While the device's impressive specs have already been listed in detail beforehand, OnePlus had remained tight-lipped about the actual prices (unsubsidized) until today: $299/€269 for the 16GB model, and $349/€299 for the 64GB flavor; both due mid to late May. This aggressive pricing is obviously going right after the Nexus 5 ($349 for 16GB, $399 for 32GB), but is this too good to be true?