Casio's EX-Z75 Breast Cancer Awareness Month special edition

Casio, a company well known for its small electronics, but probably not so well known for its philanthropic interests, will soon be releasing a special edition of its EXILIM digital camera in support of National Breast Cancer Awareness Month. The limited-edition pink EX-Z75 is a 7.3 megapixel digital compact, with a 2.6-inch widescreen LCD, 3x optical zoom, Anti-Shake DSP for controlling your nervous hands, and something the company calls "eBay mode," presumably for when you decide to put your old camera on the auction block. A bundle including the camera, a case embossed with the National Breast Cancer Foundation's signature pink ribbon, and a similarly styled lanyard will go on sale in October for $179.99.

[SH @ Jul 24th 2007 12:50PM]

ebay mode is low res pictures suitable for posting on ebay.

I have the Casio Z2700 as a second camera to keep in the car and think it is a great "knockaround" picture and movie device.

[Chuckles McGee @ Jul 24th 2007 1:13PM]

With 7 megapixels, you can more than make me aware of breasts'... cancers...

[michas_pi @ Jul 24th 2007 1:51PM]

Breast cancer awareness or not, it's still a pink camera. No thanks.

[craighead @ Jul 24th 2007 2:16PM]

How about a heart disease camera since it kills close to 3 times as many women a year than breast cancer? Oh yeah, no cute feminine color for that one...

[Brad @ Jul 24th 2007 2:26PM]

and without that cute color, they may not sell as many units...wouldn't really have much money to donate to the cause if no one buys it, hmm?

[craighead @ Jul 24th 2007 2:30PM]

Breasts cancer apparently owns the color pink.

[Matt @ Jul 24th 2007 5:08PM]

Not to mention the lack of prostate cancer cameras.

"Now with endoscope mode!"

[michas_pi @ Jul 24th 2007 3:39PM]

The women's heart disease color is red. Pretty feminine to me.

[michas_pi @ Jul 24th 2007 3:39PM]

The women's heart disease color is red. Pretty feminine to me.

[michas_pi @ Jul 24th 2007 3:40PM]

Whoops, sorry for the doublepost.

[Cameron @ Jul 24th 2007 3:46PM]

so does this camera take extra high quality pictures of breasts?

[Sean @ Jul 25th 2007 10:02PM]

this is nothing more than an EX-Z75 in Pink thats probably been tinkered to warrent a new model number so they can push more of their old stock out the door.

This thing has been around for ever, and now its laying claim to a charitable cause to gain market. I'm personally a bit miffed by this weak attempt on Casio's part.

It's insideous and slimey. Just call it a pink camera and be done with it.

[Trevor Leon @ Jul 25th 2007 1:06AM]

It's funny because all they did is re-release their EXZ-75PK with the special badged case and lanyard. I have carried this at my store (Circuit City) for months!

[Torben @ Jul 25th 2007 5:45AM]

Aren't they nice?

Seriously, yes... it's a fine move to promote such institutions. Yet again, it just seems like a pr-move to me. Seems like "How-to-market-an-old-product 101" has been learned quite well.

[Christina41 @ Sep 20th 2007 10:24PM]

Marketing strategies are becoming quite sickening! When I see a serious illness linked to one of them, such as this pink camera for breast cancer. I just hope that no matter what the motive is for casio marketing it, that we take a moment and realize that their financial gain should not give us cause to ignore how any serious disease affects the human spirit. As much as it erks me to see profit made out of human suffering, I think that it serves more than one purpose. Someone might be making money off of it, but it is also a reminder to think beyond myself.