Pure Digital revisits Point & Shoot cam, unveils Flip Video

When all else fails, repackage your device with some gimmicky new software and a new brand, then send it back into the field with a hyperbole-filled press release and see what sticks. That seems to be Pure Digital's plan here with the Flip Video, an exact replica of the drug store-friendly Point & Shoot cam, with a 30 minute version going for $120, and a 60 minute edition priced at $150. The main difference, other than that new Flip Video moniker, is some YouTube-friendly software that lets you edit and upload your videos to video sharing sites relatively pain-free. Of course, you can still do the photo lab thing and get your videos turned into a DVD, but Flip Video's video sharing thrust does seem to have a good eye for the current market, even if the actual tech is getting a little dated by now. The device should be available today.

[Harlo @ May 1st 2007 1:05PM]

And here's a sample script from the first YouTube submission..

"Is it on?" "I don't think it's recording." "Did you read the book?" "No, I don't need a book!" "What's this red light me........"

Welcome to your parents on the Internet.

[Othello @ May 1st 2007 1:05PM]

Hey I want one! Oh wait, I already do and it only cost me 30 bucks :o

[Othello @ May 1st 2007 1:08PM]

Damn lack of an edit function... pretend the above says "...I already have one..." instead. My apologies.

[Seventhexile @ May 1st 2007 2:38PM]

hmm
home videos for under $100 anyone ;o)

eh.. I'll prob. stick to using my cell
prob has the same specs as this thing anyways

[Awalleigh @ May 1st 2007 4:21PM]

Target has the 30 minute one on sale for $89 and there's a mail-in rebate on Pure Digital's site for $20 back.

[csnoke @ May 1st 2007 10:30PM]

anyone have a sample of the video from this thing?

[Xee @ May 2nd 2007 12:12AM]

Here's the only sample I could find of an earlier model (30-min version):

http://www.youtube.com/watch?v=BRSh5fsLuyI

[arbyn @ May 2nd 2007 3:03AM]

This looks exactly like the RCA Small Wonder cam I purchased last year. see link for images.
http://images.google.com/images?sourceid=navclient&ie=UTF-8&rls=GGLG,GGLG:2005-52,GGLG:en&q=RCA%20SMALL%20WONDER&oe=UTF-8&um=1&sa=N&tab=wi

[Danbo1984 @ May 3rd 2007 4:38AM]

Anyone know if anyone is importing these to the UK? $100 is only £50 at the moment - bargain! (plus £300,000 in unexplained "import" charges, a la Apple, obviously)