[GE Worker @ Feb 13th 2007 2:53PM]

It is name licensing and nothing more. GE will not make this camera. Just like GE does not make toasters, blenders, USB hubs, remote controls, and keyboards, and yet you can find them in various places like Target and Wal-Mart. GE doesn't make TVs either, but you can still find them with the GE logo on it. The smallest appliance that GE actually makes itself is a dish washer. Almost everything else is some other manufacturer being allowed to slap the GE logo on a product they already make. In some cases, GE will resell it (like microwaves and air conditioners), and in other cases, GE will never resell it (like telephones, blenders, and televisions).

General Imaging paid General Electric some money. General Electric sets some guidelines in terms of marketing rules. General Imaging agrees to follow them. General Electric allows them to use the GE logo. That's it and that's all, end of story. There will be no donation of GE imaging technology into this camera, and it's doubtful that GE Healthcare even knew that this product was going to have the logo (by the way, we call it "the meatball" when no one is listening) slapped on it.

[John B @ Feb 13th 2007 3:41PM]

@GE Worker:

If that's true, then it is indeed a pity. GE is a good name. It shouldn't have its name diluted with nonsensical licensing like this, especially when it has go much experience and expertise in digital imaging technology.

A true pity indeed. I think that that GE could actually bring a hell of a lot of interesting technology to the consumer-based, digital imaging world.